Product management
Responsibilities
Determine what's made, optimising for:
- User enjoyment
- Value
- Successful integration
Determining resourcing and schedules is the role of a project management, which may or may not be the product manager.
Glue for all of the stakeholders
Research, prototype, development, marketing, business, communication
Leader, partner with everyone on the product team; emotional awareness important
Team
Core:
- User experience and architects
- Engineering
- Quality assurance
- Marketing
Extended (stakeholder):
- Research
- Finance
- Public relations
- Legal
- Business operations
- Business development
- Executives/investors
- Users
Process methodologies
From the perspective of product management, the different is where the product definition takes place.
- Waterfall: requirements defined at the beginning, progress monitored.
- Agile: designed and built over a series of sprints.
Lifecycle
- Research
- Plan
- Build
- Release
- Refine
- ...or Retire
Types
Many different types:
- User
- Component
- Service
- Standard
- Process
Research
- Quantitative
- Lots of data
- Rigid Q&A
- Reveals trends
- Consider:
- Survey size
- Margin for error
- Reliability
- Qualitative
- In-depth information from a smaller group
- Open-ended questions
- Internal/external
Form four quadrants.