Determine what's made, optimising for:
- User enjoyment
- Successful integration
Determining resourcing and schedules is the role of a project management, which may or may not be the product manager.
Glue for all of the stakeholders
Research, prototype, development, marketing, business, communication
Leader, partner with everyone on the product team; emotional awareness important
- User experience and architects
- Quality assurance
- Public relations
- Business operations
- Business development
From the perspective of product management, the different is where the product definition takes place.
- Waterfall: requirements defined at the beginning, progress monitored.
- Agile: designed and built over a series of sprints.
- ...or Retire
Many different types:
- Lots of data
- Rigid Q&A
- Reveals trends
- Survey size
- Margin for error
- In-depth information from a smaller group
- Open-ended questions
Form four quadrants.