Product management

Responsibilities

Determine what's made, optimising for:

  • User enjoyment
  • Value
  • Successful integration

Determining resourcing and schedules is the role of a project management, which may or may not be the product manager.

Glue for all of the stakeholders

Research, prototype, development, marketing, business, communication

Leader, partner with everyone on the product team; emotional awareness important

Team

Core:

  • User experience and architects
  • Engineering
  • Quality assurance
  • Marketing

Extended (stakeholder):

  • Research
  • Finance
  • Public relations
  • Legal
  • Business operations
  • Business development
  • Executives/investors
  • Users

Process methodologies

From the perspective of product management, the different is where the product definition takes place.

  • Waterfall: requirements defined at the beginning, progress monitored.
  • Agile: designed and built over a series of sprints.

Lifecycle

  • Research
  • Plan
  • Build
  • Release
  • Refine
  • ...or Retire

Types

Many different types:

  • User
  • Component
  • Service
  • Standard
  • Process

Research

  • Quantitative
    • Lots of data
    • Rigid Q&A
    • Reveals trends
    • Consider:
      • Survey size
      • Margin for error
      • Reliability
  • Qualitative
    • In-depth information from a smaller group
    • Open-ended questions
  • Internal/external

Form four quadrants.